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BUSINESS STRATEGY
SociaLight
Socialight

Posted on 18 Aug 2020

THE EVOLVING DEFINITION OF BUSINESS STRATEGY

A digital strategy is the application of digital technologies to business models to create new capabilities that differentiate the business. In the future, a digital strategy . . . . .

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Socialight
Socialight

Posted on 18 Aug 2020

ESSENTIAL PRINCIPLES TO IMPROVE DIGITAL MARKETING ROI

Marketing ROI is a method of continuously enhancing marketing efficiency and productivity by incorporating more in-depth techniques to improve the efficacy of strategic and tactical decisions . . . . .

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